Premium alcoholic drinks were a major driver of growth, as mass market consumers traded up, and affluent individuals sought super premium products. But the recession has had a negative impact, challenging marketers to maintain and grow their brands.
Creator
Tom Pastre and John Band
Date
2010/06/04
Type
Text
Format
application/pdf
Identifier
BI00014-026
Language
English
Rights
Licensed for Authorized Users at Simon Fraser University